Social Media Manager
Company: GrowthWise Search Partners
Location: Fort Worth
Posted on: April 2, 2026
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Job Description:
You are ready to take full ownership of a brand’s social
presence and turn it into a true growth engine. This is your
opportunity to build, shape, and scale a social media strategy from
the ground up for an established lifestyle brand, where social is
no longer an afterthought but a core driver of engagement, revenue,
and cultural relevance. You will have the creative freedom,
resources, and visibility to make an impact—working with internal
creative teams, influencers, and live events to bring the brand to
life in a way that resonates. If you have been waiting for the
chance to lead, create, and prove what great social looks like when
done right, this is that opportunity. Social Media Manager – Your
Job Duties Own and execute the full social media strategy across
all platforms, including TikTok, Instagram, and Meta Build and
launch TikTok and TikTok Shop initiatives to drive engagement and
social commerce Develop and manage influencer marketing programs,
including sourcing, activation, and performance tracking Create and
direct social-first content, including short-form video and
real-time event content Translate brand, ecommerce, and campaign
assets into platform-native storytelling Monitor trends, cultural
moments, and conversations to position the brand as relevant and
timely Partner with internal creative, marketing, and leadership
teams to align content and campaigns Analyze performance metrics
including engagement, reach, and social-driven revenue, optimizing
strategy accordingly Collaborate with paid media teams to test and
improve campaign performance Social Media Manager– You Have
(Required Skills, Experience & Team Fit) Prior experience working
in-house for a lifestyle, retail, or consumer brand Background in
building and executing social media strategy across TikTok,
Instagram, and Meta platforms Deep understanding of TikTok,
including content creation, trends, and TikTok Shop/social commerce
Adept at managing influencer partnerships and campaigns Strong
content creation skills including short-form video editing (CapCut,
Adobe Creative Suite, Canva) Comfort analyzing and reporting on
social media performance metrics and campaign optimization Creative
approach to social-first content and ability to leverage existing
content assets in a new and fresh way Collaborative approach to
working cross-functionally with marketing, creative, and leadership
teams Strong organization and ability to manage multiple campaigns,
deadlines, and priorities Social Media Manager – Benefits for You
Your compensation for this Social Media Manager / Social Media Lead
role will be a base salary around $85,000, with flexibility based
on your experience and impact. Medical, dental vision insurance,
401k and paid time off also offered. You will work primarily onsite
with flexibility for one remote day per week, giving you access to
in-person collaboration while maintaining balance. Your role
includes access to live events, travel opportunities, and hands-on
content creation experiences that expand your portfolio and
visibility. You will have the support of internal creative
resources, including videography and design, allowing you to focus
on strategy and execution at a high level.
Keywords: GrowthWise Search Partners, Waco , Social Media Manager, PR / Public Relations , Fort Worth, Texas
