Search Manager - SEO, AEO and Generative Discovery

Company: Canyon Ranch
Location: Fort Worth
Posted on: February 15, 2026

Job Description:

Job Description Job Description Overview Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress. Canyon Ranch is now seeking a Search Manager (SEO/AEO) for our Marketing team. In this role, you’ll lead how Canyon Ranch is discovered across search engines and AI-powered platforms. You will shape SEO and AEO strategy to improve visibility, relevance, and organic growth across digital channels. Working cross-functionally, you’ll ensure our content performs strongly in Google, voice search, and generative AI results. Responsibilities WHAT YOU'LL DO AS A CANYON RANCH COLLEAGUE Lead SEO and AEO strategy to increase qualified organic traffic and AI-driven visibility Optimize site content for search engines, voice search, and generative AI results Analyze keyword intent, SERP trends, and user behavior to guide content strategy Partner with content, brand, and digital teams to improve search performance Monitor rankings, traffic, and conversions using SEO analytics platforms Test, refine, and scale on-page, technical, and schema-based SEO improvements Qualifications WHAT YOU'LL NEED TO BE SUCCESSFUL Bring hands-on experience with 2-4 years of SEO, AEO, and organic search growth Use platforms like Google Analytics (GA4), Google Search Console, and Tag Manager Apply SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog Optimize content within CMS platforms (WordPress, AEM, or similar) Implement technical SEO fundamentals including schema markup, page speed, and indexing Analyze performance using keyword research, rank tracking, and crawl diagnostics Collaborate using project management and data visualization tools (Jira, Asana, Looker) NICE TO HAVE BUT NOT REQUIRED Experience with health, wellness, fitness, or other credibility-sensitive content categories. Familiarity with E-E-A-T concepts and content quality standards. Exposure to schema/structured data, AEO tactics, or SERP feature optimization. Early experimentation evaluating brand visibility in AI-generated answers. WHAT YOU'LL RECEIVE AS A CANYON RANCH COLLEAGUE Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment 25 Days of personal (vacation/sick) and holiday time off Supplemental Health care options (including Accidental, Critical Illness and Hospital care) Employer-paid life insurance and Employee Assistance Program Paid Maternity leave WORK LOCATION: This position will is based in the U.S. and work remotely Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. LI-REMOTE LI-DJ1

Keywords: Canyon Ranch, Waco , Search Manager - SEO, AEO and Generative Discovery, PR / Public Relations , Fort Worth, Texas