Customer Engagement Manager

Company: Resideo
Location: Irving
Posted on: July 3, 2025

Job Description:

Step into a leadership role at one of the world’s largest distributors and manufacturer, where your vision and expertise will shape the future of our digital marketing strategies. We’re looking for a strategic and performance-driven Customer Engagement Manager to lead and evolve our digital engagement marketing efforts. This strategic and hands-on role oversees a team responsible for campaign deployment, channel performance, and full-funnel email, SMS, in-app and push notification marketing strategy. You’ll drive initiatives ensuring these channels are fully optimized to drive awareness, site traffic, engagement, and revenue. This role is ideal for a data-savvy marketing professional with strong leadership experience, a proven track record of channel performance optimization, and deep knowledge of email marketing best practices, automation platforms, and compliance standards. To be successful in this role an individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI. Job Duties: Own the strategy, planning, execution, and optimization of all email campaigns, including promotional, lifecycle, transactional, and triggered communications to deliver best-in-class campaigns that support business goals. Develop and maintain a robust testing framework (A/B and multivariate) to continually optimize performance across subject lines, creative, messaging, send times, segmentation, and CTAs. Monitor campaign KPIs and deliver actionable insights to continuously improve email performance, including engagement, deliverability, conversion rates, and ROI. Collaborate cross-functionally with creative, product, eCommerce, sales, and analytics teams to ensure campaigns are aligned with broader marketing objectives and brand standards. Evaluate and improve audience segmentation strategies to deliver highly personalized and relevant messages at scale. Lead and mentor a team of email marketing professionals, providing direction, coaching, and development to grow skills and drive results. Partner with cross-functional teams (creative, content, analytics, product) to create compelling campaigns aligned with brand messaging and audience needs. Oversee list hygiene, data quality, and compliance with email regulations, including CAN-SPAM, GDPR, and other global standards. Leverage marketing automation platforms (e.g., Adobe Journey Optimizer, Marketo, Braze, HubSpot, Salesforce Marketing Cloud, etc.) for campaign orchestration and lifecycle automation. Stay on top of emerging trends, tools, and technologies in email marketing to continuously innovate and improve channel performance. You Must Have: 5 years of experience in email marketing, with at least 2 years in a people management role. Deep knowledge of email best practices, deliverability, segmentation, personalization, and customer journey mapping. Proven track record of building and optimizing email campaigns that drive measurable business results. Demonstrated experience managing A/B testing and deriving insights from data to inform creative and messaging strategies. Hands-on experience with major marketing automation platforms (e.g., Adobe Journey Optimizer, Marketo, HubSpot, Pardot, Salesforce Marketing Cloud, Braze, Iterable, etc.). Familiarity with data enrichment tools and customer data platforms (CDPs). We Value: Strong understanding of HTML/CSS for email, email testing tools (e.g., Litmus, Email on Acid), and analytics platforms (e.g., Google Analytics, Adobe Analytics). Data-driven mindset with a passion for testing, learning, and campaign experimentation. In-depth knowledge of CAN-SPAM, GDPR, and email marketing compliance best practices. Excellent communication, collaboration, and project management skills. Experience in eCommerce or B2B industries. Ability to think strategically and execute tactically in a fast-paced environment. Experience driving innovation through these channels Experience in platform migration About Us Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

Keywords: Resideo, Waco , Customer Engagement Manager, PR / Public Relations , Irving, Texas