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SEO Manager

Company: Neighborly
Location: Waco
Posted on: July 30, 2022

Job Description:

Your Objective:You are responsible for leading and overseeing national and local organic search initiatives of Mr. Rooter Plumbing with the objective of driving ongoing growth for the franchisees' businesses. You will also manage and develop the Sr. SEO Specialist.
What You'll Do:

  • Implement SEO strategies
  • Serve as the face of SEO for the Mr. Rooter brand, presenting insights and findings to stakeholders
  • Assess digital organic search campaign performance trends to determine strategic optimizations
  • Identify technical website improvements to boost local organic performance
  • Define KPIs, and monitor, analyze, and report on local SEO performance
  • Help manage local SEO vendors and ensure high quality delivery and comprehensive performance reporting
  • Work with the Sr. SEO Specialist and franchisees in the management of local SEO vendor packages and development of franchisee training materials
  • Develop case studies to present to the franchise network
  • Provide strategic guidance and oversight in the management of franchise location listings and related platforms (Google Business Profiles, Yext, etc---)
  • Support the development and utilization of brand-specific content, including video, service pages, and blogs that impact SEO
  • Travel for regional and national meetings, conferences, and trade shows, as neededYou Have:
    • A sense of humor
    • A desire to work in a fast-paced, high energy, growing organization
    • Digital marketing and ecommerce/lead generation expertise, including experience with SEO and local SEO
    • Hands-on experience with Google Analytics, ability to create effective data visualizations and reports, and skill in mining data
    • Expert knowledge of the Google Webmaster Guidelines
    • Proficient with Google Business Profile best practices
    • Comfort in SEMRush, AWR, AHREFS, and various other SEO software and tools
    • Understanding of review marketing
    • Strong knowledge of consumer behavior
    • Strong experience with MS Office
    • Excellent communication skillsEducation & Experience:Education: Bachelor's degree: Marketing, Communications, Journalism, or IT preferred
      • 4-6 years of experience in Digital Marketing, Data Analysis, and/or Information Technology.
      • Experience with HTML preferred
      • Experience coordinating detailed projects
        Neighborly - is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Keywords: Neighborly, Waco , SEO Manager, Executive , Waco, Texas

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