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Demand Generation Marketing Manager

Company: Burnett Specialists Staffing & Recruiting
Location: West
Posted on: June 21, 2022

Job Description:

We are recruiting for a Demand Generation Marketing Manager to be part of a team that empowers more than 2700 organizations around the world to manage and protect their data both on premises and in the cloud. Your contribution will help to push the boundaries of what's possible to improve the security of companies around the world. The company is a fast-growing storage management and security solution provider that moves quickly to stay on top of the latest technology and industry trends. We offer YOU the opportunity to work in the exciting worlds of hybrid storage and cyber security helping the world manage and protect their data.

RESPONSIBILITIES:? Drive overall demand generation / lead growth via multi-channel paid programs.? Monitor, measure, analyze and optimize campaigns and programs.? Execute functional business plans and contribute to the development of Marketing strategy.? Learn the company's brand and products inside and out.? Identify and test new tactics to encourage business growth.? Analyze data from multiple sources (Google Analytics, SpyFu, SemRush, Pardot, etc) to uncover new opportunities for growth.? Develop sophisticated lead scoring logic and marketing automation work?ows.? Implement end-to-end lead tracking solutions.? Work closely with the content team to implement SEO tactics that drive Organic growth.

QUALIFICATIONS:? 3-5 years of applicable experience? A "growth hacker" or creative, results-oriented mindset with the ability to get stuff done.? Deep experience in marketing acquisition execution and leadership roles.? Proven track record in acquisition strategy, budgeting, forecasting, planning, and analysis.? Experience building paid demand generation campaigns in multiple channels. (Google, Bing, LinkedIn, etc)? Experience building end-to-end lead tracking with Salesforce and Pardot.? Experience building marketing automation work?ows with Pardot? Experience marketing to a technical IT audience is a plus.? Industry experience in storage/data management, NAS, Scale-out NAS, Hyperscalar storage, and/or cyber security, is a plus but not required.? Outstanding verbal and written communication skills.? Ability to make decisions and iterate quickly.? Excellent people and project management skills.? Ability to use Google Ads, Analytics, Tag Managers, Data Studio, Optimize, and Search Console, Pardot/Salesforce CRM and Marketing Automation, Google Suite: Gmail, Drive, Docs, and sheets, and unbounce, SpyFu, SemRush, and Pardot.? Ability to synthesize large amounts of information into consolidated, compelling message.

Qualified candidates send resume to MaggieD@BurnettSpecialists.com

Keywords: Burnett Specialists Staffing & Recruiting, Waco , Demand Generation Marketing Manager, Executive , West, Texas

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