KXXV, Digital Director

Company: Texas Association of Broadcasters
Location: Waco
Posted on: April 6, 2021

Job Description:

KXXXV, the E.W. Scripps ABC Station in Waco, Texas, is seeking a proactive, news focused and innovative Digital Director to oversee the station's digital operations and digital content production.-- WHAT YOU'LL DO: Execute local digital content in alignment with station content strategy to achieve business goals Partner with local sales management to achieve revenue targets - Capitalize on alternate revenue streams, including passive revenue Responsible for the overall management and functionality of the station website, and all other assigned digital platforms, such as mobile, tablet and social and third-party/syndicated. Collaborate with corporate content team on implementation, support and training for current and new products and platforms Work with the local News Director to create and manage internal systems and processes to keep all digital platforms current, and competitive with local news and information 24 hours a day, 7 days a week Optimize pages and sections of the website for search (SEO) Track monthly analytics, including standard web, advertiser, video, mobile and social Work closely with all departments (including News, Advertising, Marketing, Sales, Production) in a collaborative manner to support their digital needs Conceptualize and create new content areas on the website and manage others engaged in similar assignments Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps May perform some design of advertiser creative Troubleshoot any and all problems with the website WHAT YOU'LL NEED: Undergraduate degree in journalism or related field or equivalent experience required A minimum of 3 years of comprehensive digital media experience required A minimum of 5 years of experience in digital media, journalism, broadcast, media sales or a closely related field 2 years of supervisory and news management experience preferred WHAT YOU'LL BRING: Working knowledge of online content management systems (CMSs) and HTML Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Instagram, LinkedIn, Twitter and YouTube) preferred Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred Demonstrated change management skills Persuasive, encouraging and motivating style of leadership Ability to multi-task and prioritize in a fast-paced newsroom environment Ability to meet deadlines A strong sense of initiative and focus on continuous learning A strong understanding of analytics for digital audience, engagement and revenue Ability to build strong relationships at all levels of the organization Skills necessary to work collaboratively with editorial, sales, marketing and engineering/production leaders ABOUT SCRIPPS: The E.W. Scripps Company--(NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation's fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. Scripps' national networks reach nearly every American through the news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation's largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way." As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Keywords: Texas Association of Broadcasters, Waco , KXXV, Digital Director, Executive , Waco, Texas