KXXV, Digital Director
Company: Texas Association of Broadcasters
Location: Waco
Posted on: April 6, 2021
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Job Description:
KXXXV, the E.W. Scripps ABC Station in Waco, Texas, is seeking a
proactive, news focused and innovative Digital Director to oversee
the station's digital operations and digital content production.--
WHAT YOU'LL DO: Execute local digital content in alignment with
station content strategy to achieve business goals Partner with
local sales management to achieve revenue targets - Capitalize on
alternate revenue streams, including passive revenue Responsible
for the overall management and functionality of the station
website, and all other assigned digital platforms, such as mobile,
tablet and social and third-party/syndicated. Collaborate with
corporate content team on implementation, support and training for
current and new products and platforms Work with the local News
Director to create and manage internal systems and processes to
keep all digital platforms current, and competitive with local news
and information 24 hours a day, 7 days a week Optimize pages and
sections of the website for search (SEO) Track monthly analytics,
including standard web, advertiser, video, mobile and social Work
closely with all departments (including News, Advertising,
Marketing, Sales, Production) in a collaborative manner to support
their digital needs Conceptualize and create new content areas on
the website and manage others engaged in similar assignments Work
with site partners and advertisers to create and maintain web
content, including the incorporation, insertion and maintenance of
native content or advertiser creative and video commercials into
the sites or apps May perform some design of advertiser creative
Troubleshoot any and all problems with the website WHAT YOU'LL
NEED: Undergraduate degree in journalism or related field or
equivalent experience required A minimum of 3 years of
comprehensive digital media experience required A minimum of 5
years of experience in digital media, journalism, broadcast, media
sales or a closely related field 2 years of supervisory and news
management experience preferred WHAT YOU'LL BRING: Working
knowledge of online content management systems (CMSs) and HTML
Knowledge of social media and SEO concepts, and a rich
understanding of all things digital including video, mobile and
tablet applications strongly preferred Demonstrated success in
growing social media audiences and communities (including but not
limited to Facebook, Instagram, LinkedIn, Twitter and YouTube)
preferred Demonstrated entrepreneurial abilities, with start-up
business/project skills strongly preferred Demonstrated change
management skills Persuasive, encouraging and motivating style of
leadership Ability to multi-task and prioritize in a fast-paced
newsroom environment Ability to meet deadlines A strong sense of
initiative and focus on continuous learning A strong understanding
of analytics for digital audience, engagement and revenue Ability
to build strong relationships at all levels of the organization
Skills necessary to work collaboratively with editorial, sales,
marketing and engineering/production leaders ABOUT SCRIPPS: The
E.W. Scripps Company--(NASDAQ: SSP) is a diversified media company
focused on creating a better-informed world. As the nation's
fourth-largest local TV broadcaster, Scripps serves communities
with quality, objective local journalism and operates a portfolio
of 61 stations in 41 markets. Scripps' national networks reach
nearly every American through the news outlets Court TV and Newsy
and popular entertainment brands ION, Bounce, Grit, Laff and Court
TV Mystery. Scripps is the nation's largest holder of broadcast
spectrum. Scripps runs an award-winning investigative reporting
newsroom in Washington, D.C., and is the longtime steward of the
Scripps National Spelling Bee. Founded in 1878, Scripps has held
for decades to the motto, "Give light and the people will find
their own way." As an equal employment opportunity employer, The
E.W. Scripps Company and its affiliates do not discriminate in its
employment decisions on the basis of race, sex, sexual orientation,
transgender status, gender, color, religion, age, genetic
information, medical condition, disability, marital status,
citizenship or national origin, and military membership or veteran
status, or on any other basis which would be in violation of any
applicable federal, state or local law. Furthermore, the company
will make reasonable accommodations for qualified individuals with
known disabilities unless doing so would result in an undue
hardship for the company.
Keywords: Texas Association of Broadcasters, Waco , KXXV, Digital Director, Executive , Waco, Texas
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