Marketing Manager

Company: Quickfire Restaurants, L.L.C.
Location: Waco
Posted on: February 12, 2020

Job Description:

Marketing Manager -- Crickets and DiamondBack's have been serving legendary burgers, steaks, and good times across Texas for over 20 years. We are looking for someone to take us to the next level -- who can build on our reputation and bring a fresh relevance to today's college and community markets. Is this you? -- If so, you will oversee all aspects of marketing, including research and analysis, planning, budgeting, new product launches, promotions, social media and online presence, publicity, and corporate communications. -- This is a small company, with concepts in markets across Texas, that requires a hands-on approach to these professional responsibilities. You'll be juggling multiple priorities and responsibilities and maintain a sense of vision. You will be creative, energetic, enthusiastic, continually learning, and capable of foresight. But we also need you to create detailed plans, hold people accountable, organize systems for efficiency and success, and carry projects through to successful completion. -- -- Responsibilities Owns marketing calendar creation & execution to drive brand awareness. Partners with cross-functional teams and agencies to create content, ensures flawless execution, and measures results. Leads social media management. Creates & manages brand voice across social platforms to drive engagement and brand affinity. Builds relationships with influencers to drive organic content distribution. Partners with digital media agency to execute sponsored content. Reviews KPIs weekly for optimization opportunities. Analyzes results to drive continuous improvement in engagement metrics. Monitors media budgets by comparing and analyzing actual results vs forecasts. -- Job Requirements: Bachelors degree in Marketing/Communications required Three years of experience in marketing required with at least 2 years social media management experience Experience in restaurant operations or restaurant/retail marketing a plus Digitally savvy & expert/fluent in social media channels (Instagram, Facebook & Twitter) Occasional travel

Keywords: Quickfire Restaurants, L.L.C., Waco , Marketing Manager, Advertising , Waco, Texas