Lifecycle Marketing Manager - B2B marketing experience
Company: Talent Search PRO
Location: Austin
Posted on: April 3, 2026
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Job Description:
About The Role Lifecycle Strategy & Conversion Systems Build and
optimize nurture programs aligned to funnel stages Own MQL ? SQL
conversion and pipeline progression Develop lifecycle flows that
support Growth-led campaigns (ABM, partnerships, events) Email &
Nurture Execution Own email execution, QA, testing, and reporting
Improve performance through structured testing (in partnership with
Growth) Ensure messaging aligns with campaign strategy and audience
intent Funnel Infrastructure & Data Operations Operationalize
audience segmentation defined by Growth Marketing Maintain clean
lifecycle stages, triggers, and automation Partner with RevOps to
ensure accurate data flow and reporting Campaign Conversion Support
Translate campaign engagement into structured follow-up (nurtures,
sequences, retargeting support) Ensure consistent prospect
experience across lifecycle touchpoints Must-Haves Ideal candidates
will bring: Marketing experience at a high growth, early stage
startup 4-7 years of B2B marketing experience, ideally in
lifecycle, email, or demand generation roles Experience building
and optimizing nurture programs Strong understanding of funnel
stages and buyer journeys Familiarity with segmentation, lifecycle
automation, and email performance analysis Ability to translate
campaign engagement into conversion programs Strong collaboration
with RevOps or marketing operations teams Analytical mindset and
comfort working with funnel metrics Bonus if you have: Experience
in SMB-focused SaaS Experience with HubSpot, Salesforce or similar
tools Experience supporting ABM or partner campaigns with targeted
lifecycle follow-up
Keywords: Talent Search PRO, Waco , Lifecycle Marketing Manager - B2B marketing experience, PR / Public Relations , Austin, Texas
